校友及合作伙伴

自2021年秋季起，营销 & 商业分析部门一直在试行 新项目——sona校友奖学金(SAF);

• sona校友研究员 are recent high-performing alumni of the 商业荣誉计划 who provide coaching and support to current students and student teams
• Industry research has shown that receiving mentorship from non-evaluating individuals is consistent with diversity, equity, and inclusion (DEI) as well as anti-bias goals 程序的
• Assignments are made to maximize fit and skill 发展, while ensuring no conflict 对客户组织感兴趣
• Our first two SAF cohorts have included 16 recent alumni with diverse backgrounds

该计划是如何运作的?

1. 学生 selected to the 业务 Honors program are organized into small cross-functional 每队约3至4名学生
2. Groups are assigned to a project based on the needs of the sponsoring business partner 学生的技能和背景. (每一份都有商科专业的代表 team are usually a balanced mix of students from both the 市场营销和商业分析 disciplines Interdisciplinary teams with other majors can be developed upon request.)
3. After a kickoff meeting with the business partner, the 集团 works for the entire semester to develop a strategic plan and then deliver the agreed-upon deliverables
4. 学生 spend on average 10 hours per week collaborating on the necessary research 并进行分析以实现项目目标
5. Throughout the semester, student teams engage regularly at agreed-upon intervals with the sponsoring partners for 指导, status updates and progress reviews
6. At the end of the semester, the 集团s present their project outcome to the sponsoring business partners, course peers, and program faculty members as both a live presentation 以及专业的书面报告
7. The sponsoring business partner submits feedback about the effectiveness of the student team’s ability to meet project objectives and evaluates quality of project deliverables

赞助业务合作伙伴承诺:

1. Develop a project proposal describing proposed objectives and deliverables. (参见提案 下面的指导方针.)
2. The ideal project addresses a meaningful marketing and/or business analytics challenge.
3. Interdisciplinary projects which require diverse skillsets (e.g.、金融、管理信息系统、工程、 设计等.)欢迎.
4. Identify a person in the organization who will be the primary point of contact for 学生们.
5. Set up an initial meeting with the student team to go over project details and set the pace of future meetings and/or special events (students may benefit from shadowing staffers, attending board meetings, participating in conferences, etc.).
6. Be accessible to students over the semester to answer clarifying questions and provide 指导.

建议指南:

1-2页的提案应该包括:

• 简要的组织历史/背景
• 项目总结
• 市场营销 and/or 业务 Analytics challenge (as well as any other desired skillsets—see 以上第(3)点)
• 提出了可交付成果
• 成功和关键绩效指标的定义
• 联络人-职衔及联络资料

提示: Don't "over-engineer" the proposal, as the assigned student team will be tasked with creating a project charter and more clearly defining project deliverables and timeline, 与客户组织一起工作.

这个学期是真正的书本. 能够和你们(教授)交谈 in class, in office hours, and through text really showed how committed you ... 是 为我们的成功. 演讲嘉宾 ... 事实证明这对我们的事业很有帮助 发展. I looked forward to seeing who … was speaking [every] week. 的项目 这个学期也很有趣... 兼有盈利和非营利实体的 as sponsors showed how necessary marketing and analysis are. 谢谢教授们 Eisips, McFeely, and Boveda for a wonderful semester, and I look forward to what you ... 为将来的荣誉课程做准备了吗.

我在这个项目中度过了一个很棒的学期. (尽管)我们没能 就像我希望的那样 ...这门课仍然很有趣，我也学到了东西 far more than anything I could have in a traditional class setting. 教授 did an amazing job providing us with resources and keeping us on track with our projects and I am very excited to see the program develop over the years. 就客户而言， they 是 excellent at responding to us and open to our input, which made the process 对所有人来说都是流畅而愉快的.

- Mihir Hansalia, MKTBA荣誉学生

I am so tremendously impressed with the 集团 of scholars you have brought together 并且支持. In addition to their high level of engagement during the recent webinar, I am most impressed with the level of follow up… in a way that was very professional and bodes well for [学生们’] ability to connect and work with senior leaders. I suspect there is some good coaching and training that supports them in this… Bottom line: I want to thank you for the bringing me into connection with such an extraordinary 集团.

——基普·哈克尼斯，圣何塞市 文娱科技小组嘉宾讲者及小组主持人

Over the years we’ve been honored to have had the opportunity to work with several 荣誉学生项目. I am continually amazed at how curious, professional, and 这些上海州立大学的学生很聪明. 他们的项目成果不仅令人难以置信 good real-life training for 学生们 but very valuable for our productivity. 这 appears to also be a direct reflection of outstanding educational input and direction stemming from the professors, instructors, and staff at 菠菜网lol正规平台.

- Lou Ramondetta, President, Surplus Service, Sbona Client Sponsor